About Sinéad
Sinéad Keenan is a visionary fashion stylist and creative director based in Ireland. With a prestigious career spanning 30 years, Sinéad is best known for her tenure with luxury retail mecca Brown Thomas, her polished portfolio of work with a host of premium Irish and international brands, and her remarkable twenty-year fashion editorial contribution to IMAGE magazine.
Born in Dublin, Sinéad’s fashion journey began with a PLC course in Fashion & Textile Design at Coláiste Íde in 1993 and then on to the National College of Art & Design, where she continued her creative studies. While at NCAD, an opportunity to work with Brown Thomas’ renowned window design and visual merchandising team ignited a newly found passion for styling and she embarked on a longstanding career at the luxury department store.
Over the next decade at Brown Thomas, Sinéad was appointed Head of Womenswear Visual Merchandising and subsequently as their in-house stylist, producing, directing and styling their fashion campaign shoots and shows. Sinead was on the production and styling team for the prestigious Brown Thomas International Supermodel Shows in The Point Depot (now 3 Arena) in 1996, 2000 and 2003 and then took the helm for the Supermodel Show in Cork in 2006.
She also produced and styled fashion shows in Dublin for Dolce & Gabbana, Stella McCartney, Guess, Bulgari, JW Anderson, Chanel and Max Mara.
In 2003, Sinéad went freelance yet her connection with Brown Thomas remained steadfast as she continued to collaborate on a multitude of creative projects, campaigns and events. Sinéad’s path as a professional stylist and creative director has seen her produce fashion shoots and content imagery for commercial, press and digital marketing campaigns for clients such as Kildare Village, Primark, Arnotts, Louise Kennedy, Dunnes Stores, Harvey Nichols, Zalando, The Landskein and of course, Brown Thomas.
Her creative editorial work has graced the pages of leading fashion publications such as IMAGE, Irish Tatler, The Gloss, Irish Country Magazine, The Irish Independent and The Irish Times. Presently, she holds the position of official contributing Fashion Editor at IMAGE, where she has had her editorial work consistently published since 2003, as well as writing a monthly fashion column for image.ie.
Beyond the pages, Sinéad frequently styles and presents fashion events and workshops for a discerning clientele both in-person and in the digital realm.
Recognizing the importance of comprehensive brand consultation in her profession, Sinéad recently earned a professional diploma in Digital Marketing from UCD to enhance her skills.
Behind the busy professional career, Sinéad Keenan finds solace at home in the countryside of north Co. Dublin, alongside her husband, daughter, and their cockapoo, Bonnie.
